B2B Portal competitive landscape mutation

July 27, 2010

In 2005 the competitive landscape of domestic B2B trade place a wonderful fission, the sudden rise of net buying wheat broke Alibaba, HC rivalry of two strong, forming a “e + search, e-commerce + Business advertising, e-commerce + Internet
Web based service “mode of the three main portals.

Market space expansion speed

In 2005 the total amount of domestic e-commerce transactions has exceeded 6,000 billion yuan in 2004 increased by more than 40%, of which inter-enterprise B2B transactions in total transactions in the proportion of absolute advantage, is expected to act as inter-enterprise B2B transactions continued warming, in 2006 expected to exceed 800 billion yuan mark.

Function show competitive differentiation

And Alibaba have strongly advocated the “network operators” corresponding to the concept that HC is deliberately advertisers under its line of resources, but to buy wheat to a net was altogether a “inclusive” will create a type for all business services, all functional roles.

Fee-based services has become a trend

And B2C, C2C frequently in order to attract popular services free of charge on the large playing card different is that a B2B e-commerce model to measure the success of an important criterion is to see how stable the model to have the charges users of resources, which are the three major B2B portal Senior members of the fee-based services for business development focus. Moreover, the unprecedented increase in the B2B participants, making the original offer for the free membership as the popularity of GSP are increasingly unable to meet the outstanding service of self, to attract more attention to the effect of the buyer. Many original members eager to free the seller, have also begun to seek a more extensive and more effective function of the service paid for more business opportunities. According to buy wheat Network (www.com.cn) introduced members of service charges in addition to information will enable B2B transactions are to enjoy the priority review, artificial green support such differential treatment of foreign policy, such as the release of all actions in its line of 2.0 members upgrade services such as enterprises also have access to shops (equivalent to build enterprise Web site) to provide foreign procurement information, credit evaluation index, multi-account management and other value-added features to support a number of features, integrated more down, on average than the free membership application services more than 20, much to raise the success rate of transactions and therefore popular.

Create new content integration services industry

With the B2B application enjoys popular support, B2B contents of the forms of many changes have taken place accordingly, a simple static page from the original supply and demand information-based Forum on display, developed to the current availability of mobile, instant messaging and other carriers to “match “transaction level. Such as the search technology in the extensive use of B2B transactions, fast and accurate on its search feature has greatly enhanced the efficiency of e-business information exchange. In the B2B platform embedded into the mobile application functionality, the mean depth and expand the business extension of e-commerce, mobile e-commerce appears that the impact of e-commerce becomes ubiquitous. The future there will be more industry technology integration and e-commerce applications, will also derive a more diversified B2B business model.

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